Odense 11.01.2019.

Etex Nordic chooses Encode


Etex Nordic is a part of the global Etex Group, which is one of the biggest manufacturers of building materials worldwide with headquarter in Belgium.


In the search for a PIM solution to replace the current and mostly manual way of managing product information, Etex Nordic approached Encode.


The task was to get a solution, which enables Etex  Nordic to manage and develop product master data in a structured way with full control of workflow, translation management, integration to external building material databases, and connection via API to web based customer applications.


With the Encode PIM solution, the Etex Nordic staff is able to manage the product information in the fully web based environment in an easy way. The underlying workflow engine of the Encode system ensures full control and transparency of the product lifecycle management for the entire assortment, as well as creates the needed single source of truth of product information, which via connectors is fed into multiple channels by the system.


The solution was delivered after a short and agile implementation period within a couple of weeks in the first operational version with full API capabilities, and the final version is expected live January 2019.


Due to the configurability of the system, it can at any point in time be expanded with all the additional components of the Encode Suite, eg. project, job and budget management, catalog production automation, and DAM.


The project manager in Etex Nordic, Nikolaj Bramsø, explains the selection of Encode: The fantastic scalability of the Encode Suite in combination with the great benefits, our business will gain from the implementation, and finally the super short and professionally conducted implementation convinced us that Encode is the obvious solution and basis for our future expansion of our business and ambition to further strengthen our position as market leading and most innovative company.


For further information about the project, please contact senior business advisor in Encode A/S, Mads Thomsen, +45 2162 1232


About Encode


For more than 18 years, Encode has been a leading provider of marketing workflow software and services to some of the world’s largest retail chains, brand owners, advertising agencies and private label manufacturers. Basic facts about the company:

  • Danish software company headquartered in Odense.
  • Founded in 2001 with the UK office established in London in 2010 and in Madrid in 2018.
  • 45+ dedicated developers, consultants, product- and project managers.
  • Appr. 40.000 users of the system worldwide.
  • Experts in improving time to market by adding simplicity to the core marketing workflows and processes.
  • Close corporation with our customers are key


Based on our unique Encode Suite, we help our customers to:


  • improve time-to-market
  • structure workflows
  • get overview over all processes
  • have less repeating mistakes
  • save costs in production and in manpower!



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