Odense 24.09.2019

STARK Group, Europe’s largest DIY for B2B and B2C has chosen Encode as partner to deliver a more efficient, structured and transparent campaigning workflow across the organization from purchasing to production.

The solution is based on the Encode Retail Suite which is a best of class retail platform used by a wide number of retailers to ensure efficiency in the core campaigning process.

The solution is currently being implemented for STARK DK and is expected live mid Autumn 2019. The solution will handle all elements within the core campaigning process including products and selection of products, product content, commercial campaign content, campaign pricing, digital assets, approval process and export to production and ERP.

The people in the STARK organization are notified and involved in the process at relevant workflow steps managed in an automated and system driven workflow.

 For more information, please contact senior business advisor in Encode, Mads Thomsen, at mt@encode.dk or mobile +45 2162 1232.


About Encode

 For more than 18 years, Encode has been a leading provider of marketing workflow software and services to some of the world’s largest retail chains, brand owners, advertising agencies and private label manufacturers. Basic facts about the company:

  • Danish software company headquartered in Odense.
  • Founded in 2001 with the UK office established in London in 2010 and in Madrid in 2018.
  • 50+ dedicated developers, consultants, product- and project managers.
  • Appr. 50.000 users of the system worldwide.
  • Experts in improving time to market by adding simplicity to the core marketing workflows and processes.
  • Close corporation with our customers are key

Based on our unique Encode Suite, we help our customers to:

  • improve time-to-market
  • structure workflows
  • get overview over all processes
  • have less repeating mistakes
  • save costs in production and in manpower!