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Customer centricity, 360°consultancy, experienced & specialized staff

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CLOSE COLLABORATION WITH YOU

Customer centricity, 360°consultancy, experienced & specialized staff

Read more...

CLOSE COLLABORATION WITH YOU

Customer centricity, 360°consultancy, experienced & specialized staff

Read more...
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CLOSE COLLABORATION WITH YOU

Customer centricity, 360°consultancy, experienced & specialized staff

Read more...

Some of our customers


What is a workflow tool?

A workflow tool, whether application- or engine based, is software, that (to a greater or lesser extent) automates multistep processes by managing how and when tasks should be solved in relation to each other and by whom.

More specifically, the workflow management software will automatically facilitate the process, send notifications and tasks to the relevant team members, keep track of deadlines, which actions are needed next, versions etc.

What does Time to Market mean?


Time to Market or “TTM” are synonyms describing the period of time it takes from initial idea to finished product – whether that is a marketing campaign, a product or another operational process.

The Time to Market-process is the sum of combined efforts of all stakeholders, including workflow steps and strategies involved throughout the process.

Why is Time to Market important for your business?


Time to Market has become an increasingly discussed topic across industries. That is because having the right – often very short – Time to Market, gives you an essential competitive advantage in an ever faster moving market.

In that way, TTM is closely connected to how innovative your company is. If your Time to Market is too long, the risk is that competitors will pull ahead of you and present customers with an equivalent solution or product. So, your ability to react fast on market opportunities and challenges in combination with at short TTM should be a cornerstone of your business.

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Why reduce TTM?

As mentioned above, this is well worth your time and money. The main reason why you should reduce your TTM is, simply put, that a shorter Time to Market gives you a competitive advantage, where you are able to react faster to market changes and always be one step ahead of competitors.

Furthermore, launching a campaign or product faster will, per definition, give you more time on the market to generate revenue, before the market matures and declines.

 

5 tips to improve Time to Market

Having the optimal Time to Market is highly relevant to your organization – but how do you get there? Dive into these 5 different areas to find a solid starting point for the optimization process:

 

  1. Manage and optimize your workflows

One of the absolute first steps you can take to shorten your Time to Market is taking control of your workflows. By analyzing workflows, you will be able to identify steps that can be eliminated, bottlenecks that prolong the process, repeatedly over- or under-booked resources and so much more.

Find more information on workflow management here

 

  1. Shorten approval processes

Approval processes are essential to any product or campaign launch – and keeping track of the latest version and corrections is crucial to ensure a smoothly running process, not to mention the best final product. The challenge is, that these processes are tremendously time consuming, since they often involve a large number of stakeholders.

So, to shorten your overall Time to Market, taking a closer look at approval processes could be a great option. Register, and download our whitepaper that covers how you can get down to just ONE approval round here.

 

  1. Automate!

Automation is key. You have inevitably heard it before, but how can it help you optimize your Time to Market? Essentially by automating parts of your workflow, where you will save time because you decrease the risk of (human) errors – forgotten deadlines, wrong versions of critical information etc.

Furthermore, automation can improve communication. When the system handles tasks and due date notifications, your team members do not have to waste time figuring out when what is needed from them – or following up on where the process has come to a halt.

But this is just the tip of the iceberg – automation holds infinite opportunities to save time and resources. Read more about production and media flow automation here.

 

  1. Integration is everything

Marketing campaigns and product development both require large amounts of data, communication, blueprints and much more. And the team responsible is unavoidably scattered over several departments – not to mention freelancers, suppliers, agencies and other external stakeholders.

Because this is an unchangeable fact, to ensure the shortest possible time to market, you need data and materials to always be accessible to everybody – regardless of time and place.

Therefore, a vital step to optimal TTM is finding a solution, which allows you to integrate all systems and tools used throughout the campaign process. Thereby you ensure that all information, data and material is stored in ONE place – and your TTM will not get delayed by the person with the latest version of the needed material being unavailable.

If you would like to explore your options, having a closer look at an aPaaS-solution like the Encode system could be the next step to integrating all your systems. 

How can we help?


"Encode allows everyone involved in the marketing production process to work in a more informed way, saving us time and - most importantly - reducing costs for our clients."

- Darren Parker , Co-Founder and VP Technology at Hogarth

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"Encode allows everyone involved in the marketing production process to work in a more informed way, saving us time and - most importantly - reducing costs for our clients."

- Darren Parker , Co-Founder and VP Technology at Hogarth

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Contact us

Send a message or call us at +45 70 22 55 35
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Contact us - slim

Send a message or call us at +45 70 22 55 35
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KEY GUIDING PRINCIPLES

Noun Cloud Computer 3153210

Reduce costs

Efficiency throughout your entire core marketing workflow.

Noun Cloud Computer 3153210

Reduce costs

Efficiency throughout your entire core marketing workflow.

Noun Cloud Computer 3153210

Reduce costs

Efficiency throughout your entire core marketing workflow.

Noun Cloud Computer 3153210

Reduce costs

Efficiency throughout your entire core marketing workflow.

Noun Cloud Computer 3153210

Reduce costs

Efficiency throughout your entire core marketing workflow.

Get the perfect brand marketing process


1
Strategize: Know the destination before you start to move
  • Structure and overview to processes in your entire organization
  • Improve your time-to-market.
  • Increase quality of the final marketing collateral.
  • Less mistakes in the approval and compliance process and no errors in the final marketing product.
  • Improve reporting.
  • Instant overview of your situation.
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2
Plan: Set and share the frame for all planning and budgets

Create and manage the essential framework for all your marketing activities. Manage budgets, projects, briefs, jobs, designs, and content. Create the single source of truth for all stakeholders internally as well as externally in one platform.

3
Brief: Create the basis for flawless execution

Increase the quality of your briefs to ensure flawless production and execution further down the workflow and avoid wasting time. Allow your highly skilled staff to focus on activities that create value by automated, system driven workflows.

4
Estimate: Know the impact on resources

Predict resource allocation needs and production costs to avoid bottlenecks, delays, and misalignment of expectations and budgets with full audit trail.

5
Produce: Empower the production to do their utmost

Produce faster and with greater precision based on perfect briefs containing all relevant information and assets. Reduce the risk of errors in the final product by reuse of pre-approved content and assets.

6
Approve: Get the full audit trail

Minimise the approval workload by online proofs. Ensure involvement of the relevant approvers at the right moment in time. Keep track of all comments and change request with full audit trail.

7
Publish: Execute with precision

Submit your content and assets to the relevant channels. Share collaterals and templates with your customers or partners in the Encode portal. Enable precise local execution with a complete global overview.

Encode A/S

Encode HQ
Sverigesgade 5
5000, Odense C, DK

Encode Copenhagen Office
Amager Strandvej 60-65
København 2300, DK

Encode United Kingdom Office
Waterhouse Square, 138 Holborn
London EC1N 2SW, UK

Encode Spain Office
Paseo de la Castellan 77
Madrid 28046, ES

Phone: +45 70 22 55 35
Email: info@encode.eu
Monday-Thursday: 08:00 - 16:00 Friday: 08:00 - 15:30
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Encode makes you better

  • Structure and overview to processes in your entire organization
  • Improve your time-to-market.
  • Increase quality of the final marketing collateral.
  • Less mistakes in the approval and compliance process and no errors in the final marketing product.
  • Improve reporting.
  • Instant overview of your situation.
75 %
Save time on your approvals
90 %
Catch the errors before first approval round
50 %
Spend less time in your production