Expert Insights and Thought Leadership

We believe it's important to allow end-users to personalise their experience within Encodify. That's why when you login to Encodify after upgrading to our Winter '23 release you will notice we’ve made significant changes to the navigation system for all users.

Find out the latest updates from our September ‘23 Release

Find out the latest updates from our May '23 release

As the world - and marketing - change more rapidly than ever, we must move our focus from Total Cost of Ownership (TCO) to Increasing Benefits of Ownership (IBO). Why? Because cost and benefits evolve.

C-level execs prioritize operational excellence, consumer satisfaction, and sales. Retailers must optimize touchpoints, streamline promotions, and tie online and offline.

Learn how to drive the revolution in marketing leadership and achieve business excellence by consolidating productivity, effectiveness, and efficiency. Discover some key strategies and possible techniques in this insightful article.

Find out the latest updates from our January ‘23 Release

Easily annotate HTML or URL links within Encode Proofing with support from our newly-released Chrome and Microsoft Edge Browser Extension.

Find out the latest updates from our October '22 release

Today, the degree of adaptability is the most critical competitive parameter for companies. And this is not limited to large corporations. Technology has completely transformed our society over the last decade. How we communicate and how we consume. And the change is continuous.

As digital marketing has evolved, many CMOs have incorporated new skills and competencies into their organisational structure. It has become clear that insourcing marketing production is logical - it puts you closer to first-party data and internal stakeholders.

Almost three years ago, retailers around the world had to re-evaluate their strategy because of Corona. Now it is happening all over again. Driven by a new virus, inflation and declining consumer confidence.

Retailers know how important innovation is, here’s how to use organisational effectiveness to keep it progressing while still achieving daily operational success.

The current volatile environment has become a new retail reality with rising private label demand, complex supply chain disruptions and inflation taking hold.

Consumers are responding to the current cost-of-living crisis by embracing private label brands as they seek value for money. This creates new opportunities for retailers who embark on the private label journey.

The best way to store, collate and manage an organisation’s digital media is with a digital asset management (DAM) system. Here we share the best practices required to ensure your DAM continues to serve your needs.

Just like any technology, your digital asset management system should have regular checks and reviews of its performance. If you haven't done it in the past twelve months (or ever!), how about we take a look?

Successful campaign management is what everyone wants. Achieving success is easiest when you have complete oversight. Thankfully, there are standardised common formats technology service providers use to visualise activities for their users.

Cutting retail jobs may be an effective solution for reducing costs, but our retail expert shares why there's still some room for kindness.

The list of tools for communication, project management, and so on is seemingly infinite. Which platform do you use to collaborate effectively?

You probably know the challenge: producing the entire portfolio of marketing materials at the right cost - without spending too much time and too many resources.

Media flow production automation can help you automate manual labor and redistribute the rest. Easy automation for agencies.

What is the best way to ensure that your business is running as efficiently as possible? Do you know what are the most critical areas of your business to prioritize first?

As changes happen in the market, your marketing team and the channels or software you use, you would want your Marketing Resource Management solution to keep up with these changes.

Digital Asset Management will ensure smoother access, use, and distribution of your digital resources.

What is an approval process, and how do you form the right strategy for an optimal flow? See how you speed up your approval processes and cut them down to just a few steps.

Across agencies, we see some current themes emerge, that in turn, are starting to shape environments ensuring they are in a ready state to respond and manage new challenges.

In a highly competitive and complex digital environment, businesses must operate faster to remain competitive and relevant. Business Process Automation frees up resources and optimises processes without increasing your headcount. Is it time to rethink how work gets done?

Optimise your workflow - what is it, and how do you do it? Workflow optimisation is the improvement of an existing workflow like launching a collection, producing next month’s campaign, hiring a new employee, or…

Marketing automation is the talk of the town – the buzzword that seems to be on every marketer's lips. But how much do you know about the subject when push comes to shove?

“I am so fed up with passing around spreadsheets,” was the reply from one of our customers. That was before they embarked on the digital transformation of Encodify’s Supplier Portal.

Read about Darrens experience with marketing and how things were changing rapidly in the industry. Read about how Marketing has gone truly digital here.

Grow your marketing output with your existing resources. Production automation is not only about cutting costs. It is also the basis for increased precision, less mistakes, less approval rounds and better results.

The challenge is that your customers are buying in a variety of different situations, channels and touchpoints. Just as you thought you had the customer locked in and ready to purchase in one of your

Whether it is used as a component in your end-to-end Encodify solution or as a standalone apllication, Encodify’s online proofing software has everything needed to manage your review and approval process.

Competition is getting harder to win thanks to big players like Amazon, and, so, marketers are changing tactics. Embrace the good story and speed up the time to market.

Are spreadsheets still central components in your marketing management toolbox? Then it's time to do something about it!

Time to market has been shortened, and this should give you, as the marketing manager, an opportunity to look at whether your foundation in the marketing department is in place.

Before updating to the newest and trendiest technologies, here's how to ensure you're getting the most out of your existing tech stack.

By the end of 2020, Norwegian investor Viking Venture became the new majority shareholder in Encodify. The investment from Viking Venture should enable both Encodify and Encodify's customers grow further.

Recently a small but interesting study of 146 marketers' views on the challenges of 2021 was published.

As we dive into 2021, one thing is certain: retailers must continue to move quickly in their digital transformation and be ready for change.

It is the golden rule of marketing: the customer experiences your brand in seven different places before deciding to buy.

This is a story by example, which again is a picture of something bigger. It's the story of a new vacuum cleaner, of a hard drive and of familiar routines that seem profitable, until suddenly they are no longer. But we realise it too late and it can be costly. Very costly.

Marketing leaders feel their influence is growing. More than half of the CMOs have gained more influence and power during the corona crisis according to a recent study.

There is a revolution going on in Denmark. The country's most read papers are undergoing significant change, which is a benefit for marketing and the customers.

Can you handle the growing content stack, or are you (also) a victim of it?

If you have a creative automation system already, here's some guidance and best practises for tackling issues.

Creative automation holds the answer to the challenges many marketing and creative professionals are facing. It's easy to implement and can greatly reduce the burden on you, your team and your budget.

Once you have the full picture, it gets fairly easy to improve the marketing workflow proces, thereby shortening time to market - which in return creates greater value at a lower cost.

Having the optimal time to market is highly relevant to your organisation - but how do you get there? Dive into these 5 different areas to find a solid starting point for the optimisation process.

We provides answers to our most commonly asked questions.

Marketing never stops - even due to economic uncertainly, you still have to get your messages out and your products sold. Even though you are working remotely.

Europe is coming out of the pandemic. The past 18 months saw many retailers evolve, some struggle and others fold. DIY and grocery retailers did particularly well out of the pandemic.

When it comes to digital maturity, Boston Consulting Group found that the most digital mature companies “proved much more resilient during the crisis. After their market valuations took a big hit at the start of the pandemic, these companies quickly rebounded.”