Encode business insights and thought leadership

We have been forward-looking for more than 20 years. And with more than 60.000 users of the Encode platform, we gain knowledge and insights that we convert into learnings.

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Latest news

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We ended 2020 on the top, and now aim for the world with the backing of Norwegian private equity millions.

By the end of 2020, Norwegian investor Viking Venture became the new majority shareholder in Encode. The investment from Viking Venture should enable both Encode and Encode's customers grow further.

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Industry
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Even creativity can be automated

Can you handle the growing content stack, or are you (also) a victim of it?

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Our new website is live

Our new website is live, but we prefer to say it is alive. Because that is the difference between our former and present website.

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The online catalogue leads the way

There is a revolution going on in Denmark. The country's most read papers are undergoing significant change, which is actually a benefit for marketing - and for the customers, of course.

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Great news for the CMO - or is it?

Marketing leaders feel their influence is growing. More than half of the CMOs have gained more influence and power during the corona crisis according to a recent study.

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Upgrade your MarTech before it is too late

This is a story by example, which again is a picture of something bigger. It's the story of a new vacuum cleaner, of a hard drive and of familiar routines that seem profitable.

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Seven golden opportunities to fail

It is the golden rule of marketing: the customer experiences your brand in seven different places before deciding to buy.

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9 insights from NRF 2021 Retail’s Big Show to drive success in 2021

As we dive into 2021, one thing is certain: retailers must continue to move quickly in their digital transformation and be ready for change.

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Did we forget about the biggest challenge in 2021?

Recently a small but interesting study of 146 marketers' views on the challenges of 2021 was published.

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5 tips to optimise your time to market

Having the optimal Time to Market is highly relevant to your organization – but how do you get there? Dive into these 5 different areas to find a solid starting point for the optimization process.

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Danish automation platform set to go on world tour

By the end of 2020, Norwegian investor Viking Venture became the new majority shareholder in Encode. The investment from Viking Venture should enable both Encode and Encode's customers grow further.

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Is your martech foundation solid?

The year has been tough for marketeers. It started with a call to invest in new technology, and it ended with cuts to martech budgets.

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How to manage Amazon

Time to market has been shortened, and this should give you, as the marketing manager, an opportunity to look at whether your foundation in the marketing department is in place.

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Is marketing missing out on the digital transformation?

Are spreadsheets still central components in your marketing management toolbox? Then it's time to do something about it!

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The state of retail marketing

Competition is getting harder to win thanks to big players like Amazon, and, so, marketers are changing tactics. Embrace the good story and speed up the time to market.

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Partnership with Pendo

Whether it is used as a component in your end-to-end Encode solution or as a standalone apllication, Encode’s online proofing software has everything needed to manage your review and approval process.

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Content Hubs are key to Product Experience Management

The challenge is that your customers are buying in a variety of different situations, channels and touchpoints. Just as you thought you had the customer locked in and ready to purchase in one of your

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Marketing process automation

Grow your marketing output with your existing resources.

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Things were changing and we had to be flexible

Read about Darrens experience with marketing and how things were changing rapidly in the industry. Read about how Marketing has gone truly digital here.

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How to manage 623,000 item numbers

“I am so fed up with passing around spreadsheets,” was the reply from one of our customers. That was before they embarked on the digital transformation of Encode’s Supplier Portal.

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Marketing Automation - 5 common questions

Marketing automation is the talk of the town – the buzz word that seems to be on every marketers’ lips. But how much do you know about the subject when push comes to shove?

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How to manage workflows and why?

Optimize your workflows - what it is and how you use it.

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Is it time to rethink how work gets done? What about Business Process Automation?

Combined with a highly competitive and complex digital environment, businesses need to operate faster to stay competitive and relevant. Your business needs to deliver more and faster.

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Encode Agency Insights by Darren Parker

Across agencies, we see some current themes emerge, that in turn, are starting to shape environments ensuring they are in a ready state to respond and manage new challenges.

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What is your strategy to create the optimal approval process?

How do you speed up your approval processes and cut them down to just a few steps?

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Your guide to Digital Asset Management (DAM)

Digital Asset Management will ensure smoother access, use, and distribution of your digital resources. Read more here.

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The key to successful campaign management

Marketing never stops - even due to economic uncertainty, you still have to get your messages out and your products sold. Even though you are working remotely.

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Your guide to Marketing Resource Management (MRM)

As changes happen at the market, in your marketing team and the channels or software you use, you would want your Marketing Resource Management solution to keep up with these changes.

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The 2 most important focus areas to improve your business efficiency

What is the best way to ensure that your business is running as efficiently as possible? Do you know what are the most critical areas of your business to prioritize first?

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Intelligent Operations Management based on AI

Use AI-enabled technology to intelligently distribute work to teams or individuals.

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Media flow and production automation

Automate as much workload as possible and redistribute the rest.

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Culture and change management

Getting the organization onboard is a large and absolutely fundamental part of any project.

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How to automate your marketing workflows

Once you have the full picture, it gets fairly easy to improve the marketing workflow process, thereby shortening time to market – which in return creates greater value at a lower cost.

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Best Workflow Management Tool Software

You probably know the challenge: producing the entire portfolio of marketing materials at the right cost - without spending too much time and too many resources.

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Collaborative work management

The list of tools for communication, project management, and so on is seemingly infinite. Which platform do you use to collaborate effectively?

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