9 insights from NRF 2021 Retail’s Big Show to drive success in 2021
As we dive into 2021, one thing is certain: retailers must continue to move quickly in their digital transformation and be ready for change.
Did we forget about the biggest challenge in 2021?
Recently a small but interesting study of 146 marketers' views on the challenges of 2021 was published.However, the biggest challenge that marketing faces in 2021 did not even make the list: the cultural change of digital transformation.
Danish automation platform set to go on world tour
We ended 2020 on the top, and now aim for the world with the backing of Norwegian private equity millions.
Is your martech foundation solid?
The year has been tough for marketeers. It started with a call to invest in new technology, and it ended with cuts to martech budgets.
How to manage Amazon
One of the world's most valuable companies is coming. Is it a threat? No, don’t be afraid. Be prepared.
Do you also want to bring down the waste of time and increase the creative joy of work?
Are spreadsheets still central components in your marketing management toolbox? Then it’s time to do something about it!
The state of retail marketing
In retail marketing, the commodity and the price itself have, for long, been the very matter of competition. That competition is getting harder to win thanks to big players like Amazon, and, so, marketers are changing tactics. Embrace the good story and speed up the time to market.
Encode announces partnership with Pendo to help companies shorten the user adoption journey.
Successful onboarding of users is usually not a straightforward thing to do. But, today, it just got a lot easier. Encode, and Pendo has teamed up to provide companies with structured onboarding processes that are intuitive, easy to follow, and motivational.
Why Content Hubs are key to Product Experience Management in modern retailing.
You are not selling - your customers are buying. Everything you do as a retailer needs to align with that fact. Even your product content, in any shape it might have.
Things were changing and we had to be flexible
Marketing has gone truly digital. But not on its own. It has met someone along the way that would make a perfect companion. That is technology. Read the interview with Darren Parker.
How to manage 623,000 item numbers?
“I am so fed up with passing around spreadsheets,” was the reply from one of our customers. That was before they embarked on the digital transformation of Encode’s Supplier Portal.
5 common questions about Marketing Automation
Do you know the answers to these 5 common questions about marketing automation?
Encode Agency Insights by Darren Parker
Read about how you keep your agency fit for purpose
Is it time to rethink how work gets done?
Freed up resources from you and your team, so you can focus on demanding, analytical or creative tasks – instead of recurring routine tasks.
Reduce the number of approval rounds
Preparing and executing campaigns is time-consuming. It is as simple as that. But there are ways of making them less so.
The key to successful campaign management
How do you optimize your campaign management and planning while you are collaborating and working remotely?
Your guide to Marketing Resource Management
Our businesses will continuously face challenges, and we will need to be prepared for the long haul.
Improve your business efficiency
See the two key areas that we focus on, where we know most companies do benefit in terms of business efficiency.
Collaborative work management
What is the right tools to manage your remote workforce and to ensure they can adapt to new challenges that arise collaboration and accessibility.
How to automate your marketing workflows
Read more about how you automate your marketing workflows, and all the advantages you could expect when doing so.
A workflow tool is essential to your business
One of the major benefits of using a workflow management solution is that it shortens your time to market.
Your strategy to create the optimal approval process
The main reason for using approval workflows is to optimize and shorten the time spent on the process.
Workload redistribution
Are you and your organization currently doing work that could be avoided? Distributing workload right will free up a lot of time.
5 tips to optimise your time to market
Time to Market, gives you an essential competitive advantage in an ever faster moving market.
Culture and change management
Change is inevitable and constant. We help you work around it.
Media flow and production automation
Automate as much workload as possible and redistribute the rest.
INTELLIGENT OPERATIONS MANAGEMENT
Use AI-enabled technology to intelligently distribute work to teams or individuals.
Your guide to Digital Asset Management (DAM)
What is it and how to choose the right system
How to manage workflows and why
Take the manual aspect out of the equation and eliminate a lot of potential errors all at once.
Marketing process automation
Grow your marketing output with your existing resources