You know the drill:
You try to deliver a piece of marketing collateral. A display ad, a magazine back cover, a YouTube video. Suddenly everything stops and goes back two steps and you waste hours.
Every time that happens, many people have to get involved. It’s a huge machine that we recommend you avoid igniting.
Here’s why and how to avoid it.
Preparing and executing campaigns is time-consuming. It is as simple as that. But there are ways of making them less so. People who have managed several different marketing campaigns will know that an important part of getting a campaign ready is the approval process – especially when there are numerous stakeholders involved, all with their own idea of how things should be prioritized and presented.
Unfortunately, the approval process is also often where things easily get out of hand, taking much longer than anticipated, versions and corrections getting mixed up – which then makes it impossible to meet deadlines and slows down your time to market.
What if you did not have to worry about that? Because your campaign management software had an integrated workflow tool with version control, automatically kept track of who needed to approve what, at which point, notified the relevant people and nudged approvers when required. This is just a small, integrated part of the Encode system’s functionality that will help you stay competitive by speeding up your time to market.
The whitepaper consists of the primary steps and elements you need to take into account to increase efficiency in your marketing production processes.
This piece is for everyone – from retailers managing complex promotion marketing to medico marketeers living up to regulatory compliance issues and an almost infinite sequence of approvers – or to freelancers managing work for multiple agencies and corporate marketing departments.