You know the drill:
You try to deliver a piece of marketing collateral. A display ad, a magazine back cover, a YouTube video. Suddenly everything stops and goes back two steps and you waste hours.
Every time that happens, many people have to get involved. It’s a huge machine that we recommend you avoid igniting.
Here’s why and how to avoid it.
This piece is for everyone – from retailers managing complex promotion marketing to medico marketeers living up to regulatory compliance issues and an almost infinite sequence of approvers – or to freelancers managing work for multiple agencies and corporate marketing departments.