Before diving into automated marketing (work)flows, a brief definition of marketing workflows as a concept is necessary.
A marketing workflow is the series of actions and processes it takes to get tasks or projects done: from brainstorm to final launch of a campaign or similar. It covers all steps and tasks – who is responsible for what and when.
Since a workflow is the process by which e.g. a campaign is put together and run, the workflow will run its course regardless of it being managed or not. So why should you get involved and practice workflow management for your campaigns and projects?
Well, the devil is in the detail: when you manage your marketing workflows, you quickly uncover parts of the process where errors often occur, where bottlenecks tend to form, and where optimizations can be made.
Once you have the full picture, it gets fairly easy to improve the marketing workflow process, thereby shortening time to market – which in return creates greater value at a lower cost.
After the analysis, we adapt the Encode software to your needs. Encode is a java-based aPaaS (application-platform-as-a-service) solution hosted in the cloud – for instance, Azure, Google Cloud, or something else depending on your wishes and needs.
We know that great value is often found in the right time to market – which is why implementation of the Encode solutions is inherently made to be as swift as possible. Depending on the size of your project, we are often able to implement your unique solution within 4-8 weeks!
Finally, with the Encode marketing workflow software, you do not have to worry about spending a large part of your budget on a quickly outdated, set-in-stone solution. Our software is made to be agile, so you can make micro and macro adaptions and optimizations as you go, reshuffle your organization, open new channels, outsource parts of the production, or similar.
In that way, your Encode solution can change to support your business goals continuously - so you are ready for the challenges that your company faces today and in the future.
Curious to learn more? We offer specific solutions for an array of industries – find yours here.