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Encode for retailers

NO-CODE COMMERCIAL & MARKETING WORK MANAGEMENT PLATFORM. Commercial and Marketing Operations, redefined.

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Retail Process

Key benefits

The greatest benefits that Encode brings to a retailer are control, visibility, connectivity and adaptability – allowing all teams, clients, suppliers and integrated systems to collaborate and always know the latest status, make informed commercial decisions and deliver effectively globally and locally – and quickly adapt to changing conditions with no-code development. Encode redefines Commercial and Marketing Operations with:

  • Self-service to improve supplier and employee experience
  • Transparency on commercial and content performance
  • Faster time-to-market thanks to automated workflows and limitless integration
  • Full support for the entire process from negotiation to distribution
  • Innovation at speed with no-code extensions to adapt processes
Set and share strategies


Set and share strategies

Combine commercial, campaign and content planning and budgeting with an efficient planning tool for category, procurement, marketing, supplier and agency teams.

  • Supplier fund management and space allocation
  • Campaign and activity planning
  • Media and production planning
Allocate products to promotions


Allocate products to promotions

Find and select products easily and with a complete overview of performance and pricing in previous as well as ongoing campaigns. Ensure compliance with the commercial agreements made with your suppliers. Be in control of commercial themes and  assortments, and avoid any issues caused by unavailability of products due to lifecycle adjustments of your assortments in future campaigns by integrating the supply chain management seamlessly into your campaigning process.

  • Product allocation and commercial terms
  • Price point management including promotion pricing compliance
  • Use performance insights to start new promotions
omnichannel promotions


Enrich products for your omnichannel promotions

Organize your products easily in core and long tail assortments and with a complete overview of the content needed across all your channels. Enrich product data with promotion and channel specific information focused on the exact product ranges where it has the biggest commercial impact.

  • Develop and manage pre-approved content
  • Content and specification management
  • Supplier led product enrichment
Automate content production


Automate content production

  • Merge product feed into creative templates
  • Produce layout and language variants
  • Manage outputs for pricing, online, signage & replenishment systems
brand, commercial, legal and product compliance


Ensure brand, commercial, legal and product compliance

Involve relevant stakeholders at the exact right moment in time with online approvals of product information and marketing content. Remove the risk of publishing unapproved content by using automated approval workflows and early approval logic.

  • Product content readiness
  • Marketing content reviews
  • Price and legal compliance reviews
upstream systems and downstream channels


Utilise information across all upstream systems and downstream channels

An automated end-to-end tool to distribute campaigns to all channels, systems and production teams.

  • Campaign export to ERP, cash registers and other Tech Stack components-
  • Product feeds to online channels
  • Smart store profiling and signage portal
Leverage insights


Leverage insights to work smarter, faster, and better

Surface analytics across operational efficiency, content production, and campaign performance. Encode provides category and marketing leaders the necessary insights to quantify impact on the bottom line and make informed decisions that improve efficiency, optimise programs, and drive growth.

  • Campaign & content performance
  • Operational efficiency. SLAs & production
  • Proof of execution reporting to your suppliers
Insights to adjust plans and processes


Act on insights to adjust plans and processes

Refine content and re-negotiate with suppliers for ongoing and planned campaigns. Move additional processes from Excel and legacy systems to an integrated platform and create new vertical solutions.

  • No-code application builder
  • Easily adaptable to meet new requirements in your business
  • Open to the world - onboard your entire value chain with full control

Encode is disrupting traditional workflow thinking and traditional retail value chains. Encode enables you to optimise and automate commercial and content flows across category, marketing and creative operations so you can grow and adapt your business quickly to a changing world.

Encode’s commercial and marketing work management (MWM) platform enables retailers to integrate internal and external stakeholders all the way from supplier to customer to deliver true product experiences that drive sales in your online and offline channels.

Encode offers robust capabilities such as supplier management, budgeting, campaign and promotion planning, communication and collaboration, automated workflow templates, product content management, approval, multiple campaign views, content delivery and dashboards. 

"With Encode's system we get a lot more value for our marketing money. At the same time we avoid making mistakes and achieve a much higher quality"

Jens Henrik Jensby , Head of operations, JYSK Nordics

Design Uden Navn 11 Kopi (2) Design Uden Navn 11 Kopi (2)

We have the cases to prove the points

Like El Corte Inglés who rebuilt their legacy business-critical media management application in Encode in just three months. And many more case studies made possible by the adaptability of Encode.

Success stories