Plan omnichannel promotions that drive sales

Manage any promotion across all channels in a centralised hub. Coordinate activities between relevant departments and empower your suppliers to collaborate on promotions.

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What can Encode Promotion Management do for you?

Encode Promotion Management gives you the power to easily and accurately plan successful future promotions, incorporate their impact into the overall retail planning process, and evaluate their effectiveness.
It is designed to streamline your entire marketing campaign & content lifecycle - and create full transparency.

Ensures the correct product is promoted for a given region and channel, all while disseminating consistent product information
Provides seamless data and content integration with your customer experience and supply chain technology stack
Delivers rich, relevant and contextualized promotions and product content across your commerce landscape
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Solve the problem with Encode Promotion Management

What is the challenge?

Teams and partners are not aligned on all plans from request through to execution in order to deliver meaningful promotions at scale.

What is the solution?

An adaptable platform that is tailored to your unique promotion commercial and content needs - not the other way around.

What is the outcome?

Reduce time to execute by 50% and significantly increase the quality and quantity of content that can be activated without adding more resources.

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Plan Successful Campaigns

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Yearly promotion calendar provides visibility into all promotional activity for categories and products helps to identify the optimal cadence for offers
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Define campaign type, budget, and sales start and end dates. Select channels with unique effective dates, production schedule, and budgets
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Quickly create a new promotion for one or more products and apply pricing and date ranges
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Forecast Impact on Demand

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Captures the promotional lift impact and automatically adjusts the forecast for the period of the promotion
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Understand how and when the product was previously promoted, and what the results of the promotion were
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Configurable metrics include net margin, net cost, projected sales, turnover and vendor participation
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Quickly Execute Planned Promotions

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Encode Content Hub manages product information digital assets including product images, manufacturer logos, and icons
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Encode Proofing ensure promotion accuracy with workflows that can be configured to control the review and approval processes
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After promotions are approved, the content can be automatically exported to the appropriate execution systems for each channel
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Analyze and Evaluate the Effectiveness

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Evaluating the effectiveness of promotions, and understand how they impacted the overall product category
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Better allocate space for different products and categories in print advertising, by analyzing the return on investment (ROI) of each page
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Decide how much to invest in online versus online media and understand the impact advertising channels will have on your bottom line

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Ready to get started?

Our in-house experts can walk you through everything you need to know.

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